The National Tourism Office (ONT) takes part in a study day on Saharan tourism in El Meniaa

The National Tourism Office participated in the third edition of the Saharan Tourism Study Day event, organized under the theme "Digital Promotion and Marketing," taking place on January 4 and 5, 2026, in El Meniaa, organized by the El Meniaa Tourism Directorate, under the patronage of the Governor of the region and the President of the Regional People's Council. This study day aims to highlight the importance of digital promotion and marketing in stimulating and developing Saharan tourism, and in enhancing the attractiveness of local tourism destinations. Today's first program featured: Diverse contributions by participants including university professors, tourism practitioners, alongside Ms. the Minister of Tourism and Traditional Handicrafts. Short films winning first prizes, produced by tourism content creators, will be showcased across all social media platforms. Statement by a representative of the National Tourism Office on the topic: "The Role of the National Tourism Office in Promoting Algerian Tourist Destinations Through Digital Marketing," where attention was given to the Office's strategy for enhancing tourism, its set objectives, the mechanisms adopted to implement them, as well as its efforts in the field of digital transformation. As for day two, it was characterized by: Organizing workshops for tourism stakeholders and content creators. Presenting a set of recommendations and proposals from the National Tourism Office, aimed at promoting the Saharan tourism destination. A public discussion session was held between participants and attendees. A visit to the National Museum in El Meniaa. End of today's study session and organization of a tourist tour to "Chas Qara" lake. The participation of the National Tourism Office comes within the framework of its continuous efforts to promote Saharan tourism and support initiatives aimed at highlighting national tourism assets, leveraging modern and digital marketing tools.