Day Two of Algeria's Pavilion at BIT Milan 2026

Activities of the second day of the International Tourism Fair Bit Milan in Milan, Italy, took place in a professional atmosphere, with the Algerian Pavilion recording a notable and significant influx of international tourism professionals. This was highlighted by the signing of a series of productive professional meetings between Algerian tourism operators and their Italian and foreign counterparts, reflecting a positive outlook and growing interest in Algeria as a tourist destination.

Attention was focused on Saharan and cultural tourism, as well as archaeological tourism. The Pavilion also received significant media attention, with numerous media outlets present, conducting interviews and interventions dedicated to promoting Algeria and its latest developments.

The Algerian Pavilion welcomed a representative from the Syrian Ministry of Tourism, Mr. Engineer Mohammed Ahmed Qassem, Director of Tourism in the Damascus suburbs, who expressed his admiration for the richness and diversity of Algeria's tourist products and the opportunities for enhancing tourism cooperation between the two countries.

The Pavilion attracted a large number of Italian students from a specialized university in tourism, who expressed great admiration for the diversity of Algeria's tourism offerings and its rich cultural and natural heritage, emphasizing growing interest in discovering Algeria as a promising tourist destination in the Mediterranean region, where Algeria was invited to participate in the Mediterranean Tourism Forum in Naples, Italy.