Statement of Algeria's Participation in the International Tourism Exchange in Berlin

Press statement

Algeria participates in the 60th edition of the International Tourism Exchange in Berlin

Within the framework of implementing the National Tourism Office's 2026 work program and enhancing international promotional efforts, the tourism and handicrafts sectors will participate in the 2026 International Tourism Fair (ITB Berlin), taking place in its 60th edition from March 3 to 5, 2026, in Berlin, Germany.

The ITB Berlin International Tourism Exchange is the world's leading platform for the travel and tourism industry, annually bringing together the top international players in the sector within an integrated professional and commercial environment. It serves as a B2B business platform for exploring current trends in travel, fostering international partnerships, and keeping pace with global tourism market developments. This edition is expected to attract more than 100,000 professional visitors, with over 5,800 exhibitors representing more than 190 countries.

The German traveler is known for his passion for traveling and exploring new and safe destinations, away from traditional, crowded spots, making this event a strategic opportunity to present a diverse Algerian tourism product combining deserts, beaches, historical cities, and rich cultural heritage. These features position Algeria as a promising future destination for the German traveler seeking distinction and authentic experiences.

For these reasons, Algeria's participation in this edition will revolve around highlighting the diverse tourism assets available in the country, through a dedicated pavilion designed with a geometric vision that reflects Algeria's cultural and historical authenticity, with a focus on the Saharan dimension as a key attraction and distinctive feature, equipped with all necessary technical and communication tools to organize professional meetings and promotional activities.

Various promotional materials, such as brochures, leaflets, and informational films, will also be presented, alongside virtual three-dimensional tours of Algeria's top tourist sites, enhancing visitors' experience and stimulating their interest in discovering Algeria as a tourism destination.

To ensure continuous activity at the Algerian Pavilion throughout the exhibition days, models of traditional handicrafts, especially zarrabi and traditional jewelry, will be on display, allowing visitors to explore a facet of Algeria's cultural heritage and its authenticity.