Launch of Algeria's participation in the International Tourism Exchange in Milan

Algeria's participation in the International Tourism Exchange in Milan

The official opening of the International Tourism Exchange BIT Milan 2026 took place today at the Fiera Milano exhibition center in the Italian city of Milan, with the presence of Italy's Minister of Tourism Ms. Daniela Santanché, Attilio Fontana, President of the Lombardy region, alongside Ms. Elena Buscemi, Mayor's Council President of the city of Milan, and Mr. Roberto Forestil, General Assistant Director of Fiera Milano.

The National Tourism Office (ONT) is participating in this important international event to promote Algeria's tourism destinations, alongside a number of Algerian tourism agencies. The Algerian pavilion witnessed notable activity and vibrant engagement on the first day, characterized by a significant influx of foreign tourism professionals, local media, journalists, and visitors from various nationalities.

The Algerian delegation also held initial meetings with counterparts from foreign tourism agencies, expressing their admiration for Algeria as a tourism destination and its rich and diverse tourism offerings. The Algerian pavilion also received a visit from Consul General of Algeria in Milan, Ms. Mariem Jendr, who received detailed information on the activities of the National Tourism Office, as well as on the tourism programs and proposed tours presented by the participating Algerian agencies, aimed at attracting the maximum number of tourists.

It should be noted that the organization of this event coincides with the Winter Olympic Games taking place in the cities of Milan and Cortina, adding momentum and a distinctive presence featuring people from various nationalities, thereby enhancing international promotion opportunities for Algeria's tourism destination.