Awareness meeting on the role of tourism and travel agencies in promoting Algerian destinations

The National Tourism Office (ONT) is organizing a tourism awareness meeting on the role of travel and tourism agencies in promoting Algeria's tourist destinations.

In the framework of celebrating National Tourism Day, under the supervision of Ms. Minister of Tourism and Traditional Industries, the National Tourism Office (ONT) organized a sensitization meeting entitled: "The Role of Tourism and Travel Agencies in Promoting Algerian Tourist Destinations," featuring representatives from public institutions and agencies, professional associations, tourism and travel agencies, academics and experts, as well as a number of sector professionals.

This event embodies the strategic directions of the Ministry of Tourism and Handicrafts' Operational Plan for the period 2026–2028, aimed at promoting Algeria's tourism destinations, highlighting their natural, cultural, and historical assets, developing tourism products, and strengthening partnerships with various stakeholders, thereby enhancing the sector's competitiveness and reinforcing Algeria's position as a promising tourism destination.

The Director General of the National Tourism Office, in his opening speech, emphasized that promoting Algeria's tourism destination represents a shared responsibility requiring the concerted efforts of all stakeholders, underscoring that tourism and travel agencies have become strategic partners in developing and promoting the national tourism product, and in transforming Algeria's tourism assets into integrated experiences capable of competing in both domestic and international markets.

As well as highlighting the importance of keeping pace with global tourism sector transformations, especially through the development of innovative tourism products, investment in digitization and electronic marketing, and strengthening partnerships between the National Tourism Office and various stakeholders in the sector.

The meeting featured three main sessions dealing with the role of tourism and travel agencies in promoting Algeria's tourist destinations, developing tourism routes as a means to enhance the attractiveness of Algeria's tourist offerings, and promoting tourism products and innovation in marketing.

The meeting concluded by emphasizing the importance of continuing dialogue and coordination among all stakeholders in the sector, and aligning visions regarding ways to enhance Algeria's tourism product, thereby strengthening the competitiveness of Algerian tourism destinations, reinforcing their position at both regional and international levels, and contributing to achieving the objectives of the sector's work plan.