Opening of the Algerian Pavilion at ITB Berlin 2026
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Algeria's participation in the 60th edition of the International Stock Exchange for Tourism in Berlin, organized from March 3 to 5 in the German capital Berlin, where the Pavilion received its first visit from His Excellency Arab El Haj Ali, Algerian Ambassador to Germany, who met

Algeria's participation in the 60th edition of the International Tourism Exchange in Berlin, organized from March 3 to 5 in Berlin, Germany, where the Algerian Pavilion welcomed its first day with a visit by Mr. Arab El Haj Ali, Algeria's Ambassador to Germany, who met with members of the participating delegation, underscoring the strategic importance of presence at such major international events, as effective platforms for promoting Algeria's tourism destination. He highlighted that Algeria possesses a unique and distinct tourism potential, positioning it as a promising destination on both regional and global levels. He also noted the impressive presence of Algerian tourism agencies, especially given that most are led by young professionals reflecting the sector's dynamism and entrepreneurial spirit, and emphasized his full support for all stakeholders and their efforts to access the German market.
The Pavilion witnessed significant attendance from tourism professionals and industry stakeholders, who expressed interest in including Algeria in their upcoming programs. The participation was marked by a series of professional meetings and bilateral working sessions with international actors in the fields of tourism, travel, and promotion, aimed at strengthening partnerships and enhancing Algeria's presence in the European market, particularly the German market.
Algerian tourism agencies welcomed a number of travel agencies and tour operators, with pre-scheduled meetings organized via the ITB Navigator – Meeting platform, enabling the establishment of an effective agenda to enhance cooperation and partnerships.
I also included the participation of artisans in the traditional Zarrabi craft from the Ghardaïa region, which attracted visitors' admiration.
The Pavilion was attended by several agencies specializing in tourism promotion, which affirmed that Algeria is a country rich in distinctive and diverse tourism potentials, emphasizing the importance of highlighting these assets through international promotional campaigns.
The Pavilion received several proposals for participation in international demonstrations and exhibitions, especially in Asian markets such as professional fairs in India.
This participation underscores Algeria's commitment to enhancing its positioning within the global tourism map and reinforcing its image as a comprehensive and safe tourist destination.




































Source: National Tourism Office of Algeria — Facebook · Reference source

